Tag Archives: outdoors

Let My People Go Surfing

Hi, Hart Beat. After last week’s visit to the cold world of Upstate New York, let’s go for a change of pace and talk about… surfing. I feel like surfing is one activity that many people want to try at least once in their lives. But until we go on holiday or depending on where you live, this goal doesn’t get ticked off the bucket list. Before I read this book, a friend of mine was telling me how she was planning a trip to Australia and one of her activities was to go surfing. She even looked into sites like www.annscottage.com to find all the equipment and clothing for her trip. This was how serious she was about fulfilling this dream. I even recommended this book to her to read on her trip.

One of the things on the top of my Christmas list this year was the autobiography Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard. If you haven’t heard of Yvon before that’s okay, I hadn’t either. What I did hear was that the book was a great place to start for someone interested in business but not wanting a hard core in depth business book.

Yvon Chouinard, the author of Let My People Go Surfing, is the founder of Patagonia and in the book he talks about founding the company and how it became to be the powerhouse that it is now. What I love about this book is the way that Yvon talks about the early years of Patagonia and how he founded it with friends just because he was so passionate about climbing gear. I love that idea.

Reading Let My People Go Surfing is such an amazing experience and it gives me so much respect for this amazing company and the outdoors in general. Between this and seeing Wild I wouldn’t be surprised if next thing I did was take to the country. Just kidding, Pedro.

Rag & Bone DIY photo project: Julia

Hey Hart Beat. Have you seen this Rag & Bone promotional campaign? I hadn’t until the other day and now I’m obsessed. What the company is doing to promote their jean collection is giving their models and favorite fashion girls the jeans and a camera and having them photograph and capture their own individual looks. I can’t figure out which photo shoot I like the best so I think I’ll just share a couple with you over the next few weeks.
This one here is of model Julia Stegner on vacation with her dog Kasper (so cute). Apparently the model was vacationing with her boyfriend in Costa Rica for three weeks and would sporadically take the clothing brands model shots. I am having such a good time vicariously living through these photos. What a rough life.

Ocean smell

I was walking by the Hudson river earlier today with my boss and for a quick minute I had this overwhelmingly strong smell of ocean water. It made me miss Maine and summer so much. The good news is one, I can hear tugboat sounds from my bedroom in Brooklyn that remind me of being on the north coast and two, in ten days (yikes) I’m going to be seeing big blue with my own little green eye.