Usually for the Instacrush series I pick for you one of my favorite indie Instagram accounts. This week though, I have to say that my crush of the moment is the major retail store Madewell’s account. I’m an avid fan of the brand (although my new jeans did just rip..) and have to say that their Instagram game is ON POINT. Kudos to whoever is running this account and taking the photos. All the photos are so on brand and not only make me want to shop but seriously revamp my life (in a good way if possible.) The page doesn’t do a huge sell of the brand and alternates subtle product photos with lifestyle photos, all with the hashtag #everydaymadewell.
If you’re in the mood for some great calming photos, take a peak at the Madewell account @Madewell1937. If you’re liking the other pages I’ve recommended (Cambria Grace, Fawn DeViney, And North and others) then this one won’t disappoint.
All photos via the official Madewell Instagram account.