Hi, Hart Beat. After last week’s visit to the cold world of Upstate New York, let’s go for a change of pace and talk about… surfing. One of the things on the top of my Christmas list this year was the autobiography Let My People Go Surfing: The Education of a Reluctant Businessman by Yvon Chouinard. If you haven’t heard of Yvon before that’s okay, I hadn’t either. What I did hear was that the book was a great place to start for someone interested in business but not wanting a hard core in depth business book.
Yvon Chouinard, the author of Let My People Go Surfing, is the founder of Patagonia and in the book he talks about founding the company and how it became to be the powerhouse that it is now. What I love about this book is the way that Yvon talks about the early years of Patagonia and how he founded it with friends just because he was so passionate about climbing gear. I love that idea.
Reading Let My People Go Surfing is such an amazing experience and it gives me so much respect for this amazing company and the outdoors in general. Between this and seeing Wild I wouldn’t be surprised if next thing I did was take to the country. Just kidding, Pedro.