Authentic California from Seavees

Speaking of California, have you heard of the sneaker brand Seavees? I don’t know what it is about this almost spring weather but it has me craving for all things Californian. I was doing some research on the brand for my new job and I just had to share them with you. The story behind the company is so cool and the photos on their website make me drool. You people are so cool! Want to hire an east coast transplant? I’ll learn to surf for you!

I’m not a huge sneaker person (most of my shoes have heels) but, I would totally change my mind for a pair of their 09/65 Bayside Sandals or the 02/64 Baja Slip Ons. Never had I seen sneakers that would work so perfectly with my clothes. They would be perfect for biking around Brooklyn on the weekends.

And the story behind the brand, Hart Beat, it is so good. Seavees was originally founded in the 1960’s as a simple shoe company that predates Vans. The company closed down nine years after their opening and then 40 years after that, in the early 2000’s, a vintage pair of shoes was found by a collector in Japan. The brand was then relaunched, brining back the laid-back surfer vibe of the 60s to todays market. My favorite part f this story is how each shoes is named for a specific date in history with links that range from important days in the beatnik generation to the first Baja Surf Club Invitation in Mexico.

I have so much more that I want to say about Seavees but the last bit of information I’ll give you is the most recent promotion that the brand is publishing. If you sign up for their newsletter now (until when I don’t know) you are automatically entered to win a 1964 Volkswagen Beetle. This beautiful baby below could be yours. But it won’t be, because I’m going to be cruising around Brooklyn in it all summer long. As if I didn’t love you enough, Seavees.

All photos from the Seavees website.

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