MCMC Amara

Hola Hart Beat. Happy first day of spring! Let’s talk about fragrances. Before this fall I had never been a fragrance person, probably because I could never find one that was natural and subtle enough to wear with confidence. This all changed when I was introduced to fellow Greenpoint, Brooklyn resident Anne McClain, the brilliant woman behind MCMC Fragrances.
I’ve been wearing Phoenix religiously (I love the vanilla and cherry blossom combination) and couldn’t be happier. A few days ago I got an email from MCMC revealing that their fan favorite scent AMARA is back for a limited time on their online store. According to Miss. McClaine AMARA is “an ancient Hindi word for roots, Amara draws from the mysterious spiritual nature of Angkor Wat and the amazing sight of trees overtaking ancient temples.” Nice.
The best part about the AMARA fragrance is the story that comes with the fragrance. Read bellow to hear about Anne McClaine’s partnership with the The Humanity Project in the creation if the scent. 
Two years ago I created the Humanity Fragrance with public arts organization Trust Art, a fragrance inspired by a volunteer trip to the Casa de los Angeles in San Miguel de Allende, Mexico. The idea was to create a fragrance inspired by the feeling of compassion, and see if that sentiment could be carried to the wearer. When Anthropologie approached me about a collaboration, I jumped at the chance to renew the Humanity Fragrance Project with a second edition. Anthropologie was so kindly open to that, and supported me when I embarked on a trip to rural Cambodia, where I volunteered with six friends at the Working for Children Rainbow Orphanage, then visited the awe-inspiring Angkor Wat temples. 

Each fragrance contains a stamped postcard addressed back to the MCMC Fragrances studio, encouraging wearers to tell us about any moments of compassion one may feel while wearing the fragrance. We’ll post the messages here on the blog as they roll in. A portion of the proceeds from the fragrance will go back to the Rainbow Orphanage, to build a new boys dormitory. 
How great is that? So Hart Beat, so fresh. Bellow are some of the best postcards that I found on the blog. I want to buy AMARA just so that I can do this. Anyway, happy spring again, Hart Beat!

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